Preparing for an Interview - the tools to use
Preparing for an interview begins with gathering company information.
Having extensive and valid information about the employer gives you a competitive edge over the other job candidates. These are the top 5 resources for finding out about the company.

1. The Company Website
This is the easiest way to find out about the company.
This essential 3. Social Networks
Facebook and Twitter are valuable sources of company information. Following the company on social media will provide an inside look at its culture, work, employees and latest news.
Instagram can provide unique insights into the company culture.
4. Your local library
Use these resources in your public library to get great information on the employer for your job interview preparation:
- Business directories such as Dun & Bradstreet
- A business periodical index will provide a list of articles published on the company
- State and local business directories, manufacturing and service directories, and specialized directories you can use when preparing for an interview. Consult the library catalog or ask the Librarian for help in finding a directory for your company.
- Annual financial reports and local company newsletters
5. Visit the company
Another resource for company information is the company itself.
- Visit the company beforehand and ask the receptionist to provide you with company brochures, in-house magazines or newspapers and reports.
- These are often to be found in the reception area and if you are not able to take them with you, there is nothing to stop you spending some time sitting there, reading and taking notes.
- This will also give you a feel for things like dress code and company culture. Spend time talking to the receptionist, it's a good opportunity to pick up valuable information on the company.
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Interview preparation starts with your company research. This information is key to developing excellent and relevant answers to Preparing for an Interview > Resources for Company Information
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