11 Essential Marketing Interview Questions and Answers

Preparing properly for marketing interview questions will make all the difference in how you come across to the potential employer.

Successfully presenting yourself as a confident and knowledgeable  marketing professional will set you apart from the other job candidates.

Expect questions that explore your previous marketing successes and
accomplishments. Typical behavioral interview questions for marketing
will also explore your ability to persuade, innovate and influence.

6 Skills-Based Marketing Interview Questions

These are the product and technical marketing interview questions you should be ready for.

1. Tell me about a successful marketing campaign you recently worked on. What was your contribution?

Share
information but be careful of maintaining company confidentiality.

• Focus on a campaign that relates to the job you are interviewing for
  

• Highlight supporting metrics such as increase in sales, ROI, customer
  acquisition rate, leads
• Focus on the specifics of why the campaign
  succeeded and quantify your personal contribution

2. Tell me about a marketing campaign that did not work as well as expected? What went wrong?

Your ability to determine why a
marketing plan failed and to use the information to learn and improve is
key. Be specific about why it went wrong and take accountability for
your part.

3. What technologies have you used to reach your clients?

• Show
  a good understanding of the latest technologies and social media platforms and how to leverage
  them
• If you have not worked much with them, read up about the
  latest developments in digital marketing, hyper-targeting, augmented
  reality and social media
• You should be able to convince the employer
  that you keep up with the latest marketing trends

4. Tell me about a brand strategy that you consider to have been very successful

Identify
a successful brand and discuss:

• the positioning
• target market
• the 4Ps
  (product, price, place and promotion)

What would you retain and what
would you change in the brand and why?

5. How have you delivered against targets over the last 6 months?

Expect
specific marketing interview questions that assess your actual job
performance and how goal orientated you are. Have the facts and figures
ready.

Provide examples of work-related goals you have set for yourself.

6. Why are you interested in marketing our product/service?

Your research
and knowledge of the company will enable you to answer questions about
their products, markets and competitors professionally and with
confidence.

Find out about:

• the company's role in the industry
• target markets
• products and services
• revenues and annual data
• any
  recent developments

Learn how to conduct valuable research on the
company at Who are our biggest competitors?

3 Marketing Behavioral Interview Questions to Prepare For

Expect behavioral marketing interview questions
that explore the core competencies or behaviors needed for success in a
marketing position.  Here are some examples of questions you can
prepare for:

1. Tell me about a time you were able to change a customer's mind when they told you "No"

The company is exploring your ability to influence and persevere.

Highlight your ability to:

• connect with the customer
• to identify the customer's real needs
• to persuade the customer that your product can satisfy these needs

Get more help with this question at Marketing interview questions will include those that explore your personal commitment to the job.

Marketing Job Interview Questions - Your Motivation

Expect interview questions that explore your motivation to work in marketing. One of the most common interview questions explores why you want to work in marketing and why you are interested in marketing.

1. Why do you want to work in marketing?

Relate
your answer to both your career and the company you are interviewing
for.

Highlight how your strengths and interests are a fit with the key
competencies required for a successful marketing career.

Examples
include:

• meeting challenges head on
• working under pressure
• creativity
  and innovation
• data analysis and problem-solving
• communication skills
• teamwork
• working to targets and goals

Include
reasons why you find the company an attractive employer. Your passion
and motivation will set you apart from other candidates.

Gain a complete understanding of the marketing role with this Marketing Job Description

2. Which marketing book have you recently read?

This
question is asked to measure your real passion and motivation for marketing. Be sure
to have recently read a book that you can talk about.

Focus on what you
got from the book and its relevance to the challenges evident in the job
you are interviewing for.

Marketing Interview Questions to Ask the Employer

Have some insightful questions
ready to ask in your marketing interview. This will make you look
competent and serious and will help you collect the information you need
to evaluate the company and the job.

QUESTIONS TO ASK

Questions about the job

QUESTIONS TO ASK

Questions about the company

QUESTIONS TO ASK

Questions about  management

How to Prepare for a Marketing Interview

Go through these marketing-related interview guides to be well prepared for any question you may be asked.

INTERVIEW GUIDES

Customer Service Interview Guide

INTERVIEW GUIDES

Sales Interview Questions

INTERVIEW GUIDES

 Standard Interview Questions

Marketing Manager Interview Questions and Answers

If you are interviewing for a marketing manager job you can make good use of our excellent marketing manager interview guide.

How to Submit Winning Marketing Job Applications

Interview Guide > Marketing Interview

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