Preparing for Interviews - the company research information you need



Preparing for interviews is key to your success as a job seeker. Know the company information and details you need and how to use it to get the job you want.



Candidates who demonstrate that they have done their homework and found
out what they can about the employer stand out from the competition. Use
this information to prepare good and relevant interview answers to
typical job interview questions.





Draw up a list of insightful questions to ask in your interview based on
your background research. Impress as a professional and well prepared
candidate for the job opportunity.


Preparing for interviews - your company information checklist


Research before a job interview should include the following information.

  • Company size in terms of employees, locations and assets. This will help determine criteria such as your growth prospects at the company, promotion possibilities and company stability.
  • Length of time the company has been established helps establish company reputation and possible job security.
  • Company's products and services to prepare smart questions around this information to ask at the interview. For example, "I noted on the website that the company is currently enjoying a 12 percent market share. Where do you see this company in a year's time?"




  • Company mission, vision and value statements to understand how the
    organization views itself. When preparing for interviews you can use
    this information to customize your interview answers. Demonstrate a fit
    with the company culture when answering "What interests you most about this job?"
  • Current
    special projects, new developments and strategic goals. Are there any
    new areas or projects which you can specifically contribute to? A
    typical interview question is Research your prospective employer

    • Organizational structure helps you to see where the position you are interviewing for fits in. It also indicates any possible career paths and advancement opportunities.
    • Community involvement. How do your interests align with the company's community involvement projects? Refer to this when asked why you want to work for the company.




    • Industry information lets you know the current industry issues that
      impact on the company. How do they influence the position you are
      interviewing for? Prepare a question around this to ask in the interview.
    • Any
      information on the person interviewing you. Find out the full name and
      job title and any biographical information. What is the interviewer's
      role within the company? This information can be used to develop rapport with the interviewer.

    Find out how to conduct company research and the best tools to use to find out the right company research and information before your job interview.


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    Your preparation and research will help you to respond to common Preparing for a Job Interview > Research Before Job Interview


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